Launched by Saffronart and Cushman & Wakefield in April 2010, Saffronart Prime Properties is a service to source and market premium residential real estate across India through private sales.

Leveraging Saffronart’s online presence and global reach along with the sector intelligence and expertise of Cushman & Wakefield, Saffronart Prime Properties aims to extend the range of the traditional real estate broker and offer clients around the world a selection of the most exclusive properties available for sale in India.

Together, Saffronart and Cushman & Wakefield aim to build a trusted brand in the premium residential segment of the real estate market which will offer several premium residential and holiday properties across major Indian cities and vacation destinations.

Saffronart Prime Properties offers some of the most desirable properties in India for sale, each presented in a convenient, informative and appealing format that will help with the inquiry and buying processes. This new initiative is aimed at serving two constituencies – buyers and sellers – in groundbreaking ways. For sellers we offer a distinctive marketing platform that, for the first time in India, presents properties in a manner befitting their premium aesthetic and exposing them to both local and global audiences. For buyers, the service provides a level of screening and access to information that has been difficult to come by for properties in India, while also upholding Saffronart’s unflagging dedication to the exceptional and the aesthetically pleasing, as in its art, jewellery, and collectibles services.

In addition to lavish print catalogues, available properties are listed on the Saffronart website on an ongoing basis, along with professional photographs, descriptions, amenity highlights, floor plans and location profiles, to provide prospective buyers across the globe with access to information on each apartment, house or estate. By providing as much detail and information as possible in the Prime Properties catalogues, Saffronart and Cushman & Wakefield aim to make this one of the most informative and practical sources in the market.

ABOUT CUSHMAN & WAKEFIELD

Cushman & Wakefield is the world’s premier real estate services firm, with over 14,000 employees in 235 offices, operating from 60 countries and six continents. They have been serving the evolving real estate needs of businesses in the United States since 1917. The firm represents a diverse customer base ranging from small businesses to Fortune 500 companies.

Cushman & Wakefield established operations in India in 1997 and was the first international real estate service provider to be granted permission by the Government of India to operate as a wholly owned subsidiary. They are a team of over 1,500 employees, operating across New Delhi, Gurgaon, Mumbai, Pune, Bangalore, Chennai, Hyderabad, Kolkata, and Ahmedabad. In addition, they service over 40 other cities such as Ahmedabad, Nagpur, Cochin, Mysore, Mohali, Chandigarh, Goa, Ludhiana, Jaipur and Coimbatore amongst others.

Cushman & Wakefield’s true value rests not in meeting their clients’ expectations, but exceeding them by partnering with them in achieving their unique requirements to create best results through tailor-made solutions. As knowledge partners to clients, they drive each requirement through highly skilled teams who understand and represent clients’ businesses with specialised services.

Cushman & Wakefield are strategically poised to service the varied needs of clients throughout the Indian sub-continent through their comprehensive real estate solutions, furnished via six main business lines: Consulting, Valuation & Advisory, Office Transactions, Capital Markets, Residential Services, Retail Services, Hospitality Services and Corporate Occupier and Investor Services (CIS) including Project Management, Property and Facilities Management.

The firm delivers customised services and solutions by actively advising, implementing and managing on behalf of landlords, tenants, and investors through every stage of the real estate process. They represent clients in buying, selling, financing, leasing, managing and valuing buildings that shape the skylines of the world; and provide strategic planning and research, portfolio analysis, site selection and space location services. They offer services combining local expertise and experience with technology and standards of service that are well-established and consistent across all their offices worldwide.

RESIDENTIAL SERVICES

Cushman & Wakefield’s residential services team allows companies and individuals to develop strategies for their residential requirements through the firm’s comprehensive services platform. Offering corporate leasing, relocation, portfolio management, acquisition, investment advisory as well as marketing services, their team is ideally positioned to meet all client needs.

Cushman & Wakefield also have a team dedicated solely to working with and representing developers and landlords. Their project marketing team aims to enhance asset value for developers and investors. Services include:

• Corporate Leasing
• Relocation Services
• Purchase and Investment Services
• Project Marketing Services
• Corporate Assets Disposition

KNOWLEDGE CENTER

All research reports by Cushman & Wakefield are available on their website, www. cushmanwakefield.com, along with other useful materials and links to relevant information sources. For real estate, and business insight and knowledge, sign up to Cushman & Wakefield’s Knowledge Centre and get free access to their Business Briefings, Special Reports, White Papers and Global, Regional and Local Research.