Profile   |    Summary Founded in 1905 by Hans Wilsdorf and his brother-in-law, Alfred Davis, in London, Rolex began under the name ‘Wilsdorf and Davis’, as a firm that imported Hermann Aegler’s Swiss watch movements to England and set them cases. Rolex was first registered as a trademark in 1908, then as a company in 1915, and moved its offices to Switzerland around the same time to avoid the British wartime taxes and duties that were driving costs higher. Rolex S.A.... Read More Founded in 1905 by Hans Wilsdorf and his brother-in-law, Alfred Davis, in London, Rolex began under the name ‘Wilsdorf and Davis’, as a firm that imported Hermann Aegler’s Swiss watch movements to England and set them cases. Rolex was first registered as a trademark in 1908, then as a company in 1915, and moved its offices to Switzerland around the same time to avoid the British wartime taxes and duties that were driving costs higher. Rolex S.A. is presently owned by a private trust and headquartered in Geneva, with over twenty five sole-rights retail affiliates around the world. A leader in the design and manufacture of luxury timepieces, Rolex’s innovations include the first waterproof watch case, the first dual time-zone watch, the first watch with an aperture for the date on the dial, and the first chronometer certification for a wristwatch. Rolex offers lines of watches: the Oyster Perpetual, the Professional and the Cellini. Read Less    Read More Read Less Read Less
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